A Summarized Review on Web Usage Mining

Abstract

Incremental growth in the use of web based services and systems have led to generation of such tremendous amounts of data which is beyond imagining. This data plays a vital role in determining the factors like user’s interests, priorities and product or services usage trends. This knowledge enables organizations to evaluate the effectiveness of their strategies and quality of services/products provided and leads them for further refinement. Solicitation of data mining approaches to process huge volume of data available on net is termed as web mining. Web usage is a further phase in web mining which discovers data about the use of internet. This paper aims at providing a review of phases and techniques involved in web usage mining.